By Rhonda Campbell

By working with a professional writer you can achieve your goal to regularly connect and communicate with your target audience. You can also save yourself hours, if not days and weeks, of research time. This, of course, can translate into short and long-term financial savings.

This is possible because experienced writers, like technologists, have skills that allow them to drive your business forward in ways you may not have previously been aware of. Research, being aware of valid online and offline resources to access for the best facts and information, is amongst a talented writer’s skills. Furthermore, hiring a professional writer to conduct the right research for you can give you:

• Deeper insights into trends impacting your target audience
• Awareness of shifts in your industry
• Opportunities to build and maintain consumer trust
• Chance to distinguish yourself from other business owners
• Wealth of quality written content to use to continue to expand your online and offline presence
• Confidence in the written content that you publish
• Knowledge of other types of content being published by other business leaders in your industry that you were previously unaware of

Hire a professional writer to create well researched articles for you and readers may come to see you as an expert in your industry. Include the author’s byline with the online articles and your business can get picked up by Google News, generating even more customer traffic for your business. Once articles your business publishes are picked up by media outlets like Google News, readers can create subject (e.g. marketing, writing, green living) or business name (e.g. Disney, Chistell, Pep Boys) alerts so they receive email notices when your company is mentioned in new articles, press releases, etc. It only takes seconds to create the alerts; however, the benefits your business can receive if hundreds or thousands of people create alerts on your company name may extend for years.

All of the above is driven by quality content. In addition, if your business hires a professional writer to research, write, self-edit and publish quality content that is written in an engaging style, you can build a following through social media channels and RSS feeds.

Contact me today to start fulfilling your writing and project management needs.  I look forward to hearing from you!