By Rhonda Campbell

Take a look at your Alexa (www.Alexa.com) website rankings to quickly measure the strength of your business’ online presence. Unless your business website has the Number One ranking I suggest that you continue to tweak your website. In fact, you might want to add a blog to your business website.

To get the most out of your blog you’re going to need to add new content or new articles to your blog about four to five times a week. About three months into doing this don’t be surprised to see that your business website receives spikes in search engine traffic on the days you upload new articles. This is what happened at Write Money Incorporated (www.writemoneyinc.com), a website that I create content for.

And it’s true. You will benefit from including targeted keywords in your articles. However, my experience as a professional freelance writer has been that just by writing naturally, certain phrases will appear in articles organically. When this happens articles flow smoothly, making them easier to read.

After all, the point of writing is to communicate with others. Writing is merely one tool available to you with which to communicate. Other tools, whether you are communicating with friends, family or customers, include speaking, illustrations, cooking, dancing and body language. Use two or more communication tools effectively and you can build a sizable following.

As a business owner you may be clear about the importance of connecting and communicating with your current and prospective customers. What you might find challenging, especially when you consider your jam packed work schedule, is writing hundreds and thousands of articles to post to your company’s blog. This is where the value of hiring and working with an experienced freelance writer surges.

A talented and experienced freelance writer can do more than drive traffic to your business website, introducing new customers to your products and services. A talented and experienced freelance writer can also help you increase your search engine rankings. If you place ads on your website, hiring and working with a freelance writer can also help you generate more ad revenue. Furthermore, if the freelance writer you hire and work with has valuable social media marketing experience, the benefits you receive broaden even more.

This article was written by Rhonda Campbell, an experienced freelance writer for hire at www.writerrhondacampbell.com